Legendary graphic designer, Paul Rand said, 'Design is so simple, that’s why it is so complicated.' I could not agree more!
The Secret Weapon
As Jackrabbit’s Creative Director, Lynn Spooner understands what makes our team tick. Throughout the creative process, she sets the bar high to produce the best work possible. Driven by her passion for smart beautiful design, Lynn is always inventing and reinventing. With her burning hunger to do brilliant creative solutions, she is a point of inspiration for us all.
Her innate creative talent shines with each project she touches. Her solid experience in solving design challenges impresses clients from the get-go and keeps them coming back for more. Jackrabbit clients, such as MSPCA-Angell, Bauer Hockey, Health New England, and Tedy’s Team have counted on her expertise to capture serious business and build powerful brand equity.
She enjoys raising the stakes of print design and branding. It’s no surprise to us that she has produced award-winning work, nationally recognized in the design community. She is currently a member of the oldest and largest professional association for design—The American Institute of Graphic Arts, or AIGA. She has enjoyed actively participating in the Boston Chapter for the past 25 years.
Over two decades in the business have taken her through the doors of some top firms. Benes Brand Imaging and BrandEquity International have armed her with powerful skills in strategic branding. In her personal life, Lynn is on a continuous quest for inspiration to fuel her creativity.
Check out her latest blog post, where Lynn pours her many years of beverage design experience into the “Design Guide to Beer Label Requirements.”