Website Design & Development for Red Sox Foundation

Rooting for the home team (and the great causes their Foundation supports).

THE RABBITS ARE SUPERFANS

The official team charity of the Boston Red Sox, the Red Sox Foundation is committed to using the power of Red Sox Nation to make a difference in the lives of youth, families, Veterans, and communities in need by improving their health, educational, and recreational opportunities. Established in 2002, the Foundation is one of the largest and most philanthropic team charities in Major League Baseball.

Jackrabbit has been working with the Red Sox Foundation since 2010. Over the years, we have designed and developed their official website, online advertisements, digital billboards, emailers, event materials, and more.

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Website Design & Development

The Red Sox Foundation website was fun to work on from start to finish. The goal was to create an information hub, where visitors can learn about the different programs the Foundation offers, and quickly take action. Because of the different audiences coming to the site and the unique needs they have, developing the user experience was challenging–but in the good way! Our teams worked collaboratively to think through user journeys, what information to make the most prominent, and how to ensure the site is easy to navigate no matter what a visitor is trying to do. The end result is visually rich, representative of the organization’s action-oriented personality, and chock full of great information.

red sox foundation website design showing homepage design by Jackrabbit

red sox foundation website design showing sample page for scoreboard messages designed by Jackrabbit

red sox foundation website design showing sample team page designed by Jackrabbit

red sox foundation website design showing sample page for coaches designed by Jackrabbit

Responsive Design

The latest and greatest edition of the Red Sox Foundation website is fully responsive. This means not only will the site look great on your phone or any other device, but you can make a donation or sign up for an event while on-the-go.

responsive mobile design for the red sox foundation

SOCIAL MEDIA INTEGRATION

One of the best parts about the Red Sox Foundation website is how integrated it is with their social accounts. We spent time implementing various feeds (paying careful attention to the design) so that fresh information goes directly into the homepage, and gives users an immediate sense of the various happenings throughout the organization.

sample module design for red sox foundation

Bringing the Most Popular Features to the Forefront

Looking at data from the old site, it was clear where users visited the most: 50/50 raffle winners, and scoreboard messages. We used this information and designed prominent calls to action to both sections of the site, front-and-center on the homepage. We also made significant improvements on how the raffle winners are displayed, and how the scoreboard message ordering happens, making for a much easier user experience. Additionally, you’ll notice the intentional prominence of video content throughout the site.

Photo from the event of Larry Lucchino, Tim Wakefield, and Jason Varitek holding their Hall of Fame plaques and smiling

Event Identity Design for The Fenway Honors Gala

When the Red Sox Foundation decided to bring back a special Spring event, Fenway Honors, they turned to us to help brand the gala. We were happy to create the overall branding and logo concepts, which lead to the event invitations and collateral. The event was a great balance of classy and elegant design combined with an athletic/Championship baseball club vibe of the organization.

sample printed event invitation package for the red sox foundation fenway honors gala

bannerstands for fenway honors gala event

Baseball Card Design

Hands-down our favorite piece of collateral for the event. We worked up an idea to have the award recipients featured in a deck of baseball cards. This not only served as a way to get key information across, but made for an excellent favor that guests could take home with them. We loved coming up with a retro-style design for these, carefully debating over every detail from the card stock to the case to put them in.

red sox foundation video created by Jackrabbit Design

Community Service Videos

One of the best ways to get across the Red Sox Foundation in action has been going to actual events and getting footage of the community connections. Seeing the great work that they do throughout real action shots reinforces the true mission of the organization.

Red Sox Foundation kids jumping at Fenway Park