Rebranding for RogersGray | Jackrabbit Design

Going beyond a typical insurance agency.

Overview

As one of the leading insurance agencies in New England, RogersGray selected Jackrabbit to help reinvigorate its brand with an updated identity and various marketing initiatives, from online to TV, print, and social media.

SOLUTIONS

BRAND STRATEGY & DESIGN

Working with the RogersGray leadership and existing market research, we were able to refine the nuances of the brand, present a more cohesive and unified position to their clients, and create a brand strategy that we could carry throughout all marketing and advertising efforts.

Brand Guidelines

To help maintain consistency across all of the various business lines, we developed brand guidelines that RogersGray can share both with external partners, as well as new hires to ensure that the brand image and story are consistent across all tactics. It also includes brand execution across things like business cards and envelopes.

VIDEO & TELEVISION

Having in-house video production allows us to offer a streamlined and cost-effective approach to integrated marketing efforts across all channels.

We sent our video production team to the Cape to shoot on location for a brand-new TV spot for RogersGray. From conceptualizing and storyboarding to post-production, Jackrabbit was part of the process from start to finish. The spot focused on the strong ties RogersGray has to local Southern Massachusetts and Cape and Islands communities, bringing in the concept of local euro stickers to represent these relationships.

Jackrabbit also was highly involved in web-based video production and editing, focusing on talking-head interviews with RogersGray staff. This collection of shorter 30-60 second videos provided them with a library of evergreen content that they could share on their website and social media.

RogersGray video still showing back of car with local FAL euro bumper sticker

Advertising Campaign

With the brand elements solidified, we were excited to create a comprehensive advertising campaign out there. We worked through several rounds of connecting and landed on a concept that puts its customers first. Using bold typography and carefully curated photography, we established several versions of print and digital ads.