Product Photography & Catalog Design for Bauer Hockey

One tough game—on and off the ice.

Long-time client Bauer is the biggest “pure play” brand in hockey, with equipment riding on virtually every player in the NHL—and a dominant position in college and consumer markets around the world. Naturally, they compete like champions—continually updating and improving their product line to outperform the market and maintain leadership.

Each year, we help Bauer Hockey quickly guide more than 600 products through a global distribution network—and onto the world’s hockey rinks.

Dynamic and Creative Product Photography

Jackrabbit works with the most experienced product photographer with over 25 years in creating high-quality product photography, using the best lighting, cameras and computer equipment. A passion for outstanding images is the driving force for producing the powerful photographs that enhance and enliven our creative concepts. In order to best capture the important product features, technology, and consumer benefits, our art directors immersed themselves in the details of the products. We collaborated directly with the Bauer product managers before, after, and during the entire photoshoot process to ensure all products were captured in the best way possible.