User Experience & Strategy for Ustocktrade

Bringing Wall Street to Main Street.

REVOLUTIONIZING STOCK TRADING WITH A REVOLUTIONARY DESIGN

Ustocktrade’s stock trading platform changed the way people invest. This company was doing something new with an easy-to-use system that allowed for unlimited day trades and same-day settlements, which necessitated a strong brand and multi-channel marketing strategy. We collaborated with them to develop a killer brand with clean, crisp, modern designs that positioned Ustocktrade as the market leader in Alternative Trading Systems.

SOLUTIONS

U.S. Website Design

Because Ustocktrade was in its own category, their public-facing marketing site was a huge priority. As they set out to level the stock trading playing field by breaking down the barriers of entry, audience education was an important part of their communication plan. The website was a marketing landing space plus a hub of information for users of varying investing experience. We worked hard to architect a website that could clearly serve all of these goals, and maintain the vibrant look and feel of the brand.

U.S. Responsive Site Design

Consuming information on the go was an assumed activity for the Ustocktrade audience. Ensuring the website was easy to access from a mobile device meant rethinking certain sections and being mindful of the hierarchy of information. We assumed users would land on the site looking to login to the app, and wanted to utilize the homepage space to do double duty—exciting prospects and customers alike with highlights and features.

UStockTrade website homepage on mobile phone

UST US Mobile - Stock Loan Program Continued

Sri Lanka Website Design

Ustocktrade was the first stock trading platform to allow Sri Lankan citizens, residents, and eligible investors the opportunity to invest in the U.S. stock market without requiring an international broker. We applied a similar look and feel to the Sri Lankan website, with obvious departures in terms of the information and education this particular audience would require.

Mobile Application

To accomplish Ustocktrade’s goal of giving the average person the ability to trade stocks easily, it was important to design a trading application that was simple to use. Our UI/UX experts designed a thoughtful platform with easy access to all of the important and beneficial features Ustocktrade has to offer.

Social Media

Social media was one of the best ways to reach Ustocktrade’s target market. We focused on creating clever, visually interesting campaigns that highlight Ustocktrade’s features—even poking fun at some of their competitors along the way. Establishing set styles for certain posts types and creating an icon library helped achieve a clean and cohesive look. You can really feel Ustocktrade’s brand persona through their social media presence.

Video Animation

Education was an integral part of the Ustocktrade communications strategy, as the platform encouraged users who are new to stocks, whilst also serving experienced investors. We’ve created numerous explainer style videos to highlight features and walk users through them step-by-step.

From brand development, web/UI/UX design, social marketing, and video production, the JRD team has offered personalized attention that has met our needs every step of the way. Jackrabbit Designs' ability to adapt to market trends has allowed us to be a competitive and relevant brand in the FinTech space.

Amodhi Weeresinghe Ustocktrade